Wisconsin makes innovative strides, but lags in electric vehicle adoption

Electric vehicles have seen a nationwide uptick, yet Wisconsin lags behind – with EVs making up only about 1% of all cars on the road.

Misconceptions about cost, maintenance and performance are top of mind for hesitant buyers. But in Wisconsin, where about 30% of the state’s population is rural, accessibility is one of the biggest concerns.

Jeremiah Brockman, chapter president of the Wisconsin Electric Vehicle Association, said he thinks it’s only partly because rural areas in general are slower to catch on to some trends. He said some areas still don’t have enough charging stations.

“Part of the problem, too,” he said, “is you have more farmland in rural areas, and if you spend the entire day out on a farm and you’re driving around your many acres of land, you worry about where you’re going to charge your vehicle at that point, and I think that’s another hurdle.”

Compared with neighboring states, Wisconsin has significantly fewer charging stations. In an effort to help bolster the state’s EV infrastructure, Wisconsin passed a law earlier this year to install a network of 65 fast-charging stations statewide. The plan is to install them every 50 miles along the interstate system and major highways through next year.

The law also makes it easier for gas stations, convenience stores and other businesses to operate vehicle charging stations. However, they’d pay a new EV charging tax beginning next year.

Even though the law was Republican-authored in Wisconsin, Brockman said he believes the political divide is another factor in electric-vehicle ownership hesitation.

“Honestly, this a part of a larger national conversation where electric vehicles are kind of being politicized,” he said. “I’d like to say the benefits are there. It doesn’t matter who you voted for last Tuesday, the benefits are there, no matter what.”

Those benefits include lower fuel and maintenance costs, lower emissions and potential tax breaks. So far, Dane County and Madison lead the way for EV adoption in Wisconsin. As part of the mayor’s climate-change policy to cut the city’s emissions in half by 2030, Madison has added electric buses and recently unveiled the state’s first electric garbage trucks.