78th Alice in Dairyland announced

GREEN BAY, WI—(WGBW)— Wisconsin’s 78th Alice in Dairyland has been chosen! Sarah Hagenow of Poynette will work for a contract year as a full-time communications professional for the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). She’ll spend the year educating the public about the importance of agriculture in Wisconsin.

Hagenow, a senior at the University of Minnesota, will graduate with a degree in agricultural and food business management and a minor in international agriculture. 

Hagenow spent her youth in 4-H and FFA, which spurred her to join the Gopher Dairy Club, Agricultural Business Club, Agricultural Mentor Program, and the dairy cattle judging team at college. Hagenow has held internships with Heatherstone Enterprises, Viking Dairy Company, the Minnesota State Senate, and the Animal Agriculture Alliance.

“Serving as the 78th Alice in Dairyland is a dream come true,” said Hagenow. “I can’t wait to start visiting communities all across the state, learning more about the diverse people and places that make Wisconsin the agricultural powerhouse it is, and giving voice to their stories of dedication and inspiration.”

Hagenow was announced at the 78th Alice in Dairyland Finals, which were hosted in Crawford County this weekend. She will begin her term as the 78th Alice in Dairyland on July 7, 2025. She succeeds the 77th Alice in Dairyland, Halei Heinzel of Oconomowoc.

A note of interest: Hagenow’s sister, Ashley, was the 76th Alice in Dairyland.

“ It’s just so meaningful to me to be able to be a part of not only the Alice legacy, but to be able to join a new sisterhood with my sister. It’s just so cool,” Sarah Hagenow said. “I will say we have very similar tendencies, but at the same time, bring so many unique things to different things. So I’m just excited to showcase how my skills and capabilities will help the Alice program and also showcase a little bit of that Hagenow flair!”

For more information about the Alice in Dairyland program, visit aliceindairyland.com and follow Alice online on Facebook, LinkedIn, and Instagram.